PR Essentials: Answers to Your Key Questions
How do I know I’m ready to hire a publicist?
Determining the right time to bring on a publicist includes several key considerations. If you're launching a new product, service, or project and want to generate buzz, or if you have a collection of design projects that haven't been showcased yet, it might be the right time. Additionally, if your business is generating 6 to 7 figures, it's a good moment to elevate your brand's visibility. In a crowded market, this is crucial, and a publicist can help you achieve that. Moreover, if you find that your time and energy are better spent on your core business activities rather than managing PR, and have a budget allocated for the investment, hiring a publicist could be a wise decision.
As a well-known PR firm with extensive experience working with A-list celebrities from New York to Los Angeles, our team specializes in elevating brands to new heights. Our expertise in managing high-profile clients ensures that your brand will receive the attention it deserves. Remember, PR is a long-term strategy that advances your brand's credibility and reputation. It may not result in immediate sales but builds a strong foundation for how people perceive your brand over time.
what is your fee structure?
We operate on a monthly retainer basis, with retainers typically ranging from $1,500 to $8,000 per month, requiring a minimum commitment of six months. This structure ensures we have the necessary time to build and execute a successful PR strategy tailored to your needs.
For social media management, our fees are generally less than $2,000 per month. Web design services are offered under a separate contract and fee structure.
Any additional out-of-pocket expenses, such as postage, press materials, and travel, will be pre-approved by you. This approach helps us maintain transparency and ensures that we can deliver the best possible results for your brand.
We understand that every client has unique needs and budgets, and we are always willing to discuss customized solutions to find the best fit for you.
What are the fees for influence marketing programs for brands?
We operate on a monthly retainer basis for influencer marketing services, with retainers tailored to the specific needs and scale of each project. This allows us to provide the dedicated attention and resources required to maximize your campaign's impact. Our services include overall strategy development, marketing plan creation, onboarding, and implementation of influencer marketing programs. We also specialize in amplifying these programs and securing national trade press coverage. With our award-winning expertise in social media and influencer marketing, we have successfully helped our clients achieve their goals.
In addition to our retainer structure, we offer comprehensive digital platform management, which involves setting up platforms, obtaining passcodes, photography, strategic marketing, monthly analysis, and social media strategy planning. We work closely with our clients to ensure seamless collaboration. Our billing is transparent and detailed, using FreshBooks to provide an hourly breakdown of all work performed. This approach helps us maintain transparency and ensures that we can deliver the best possible results for your brand.
Starting in 2024, we strongly recommend that all PR clients also engage us for their social media management to ensure a cohesive public relations strategy. This includes regular photography, either provided by the client or through professional photographers, as well as video and reel production to ensure we have the necessary content for effective social media storytelling. According to industry insights, having your PR firm manage social media is crucial for maintaining a consistent and impactful brand presence. We understand that each client has unique needs, and we are always open to discussing customized solutions to best fit your situation.